Each and every one of us knows what it’s like to perform an online search and get results that are not even close to what we were searching for. This can be quite frustrating. Luckily, there are many simple steps you can take that can ensure more appropriate search results.
Keep it simple
When you’re performing online searches it is usually best to use as few words and phrases as possible, while still communicating what you’re searching for. If you’re looking for a bookstore in your area, simply type in “bookstore” and add the name of your town or your zip code. This should deliver accurate results that will likely be quite relevant.
Learn about Boolean
You probably learned about Boolean search terms in school, whether you know it or not. Boolean searches are based on using “and,” “not” and “or” in your searches. These words enable you to include or exclude multiple terms in your search results.
This concept also is effective when you use pluses or minuses in your searches. If you want to include a word in your search results, simply type a “ ” before it in your search. If you want to exclude something, precede it with a “-“ when you search.
When you’re conducting a search, it’s best to be as exact as possible. If you know what it is that you’re looking for, use exact phrases instead of just keywords. When you use general phrases, they can often be misunderstood by the search engine and leave you with results you don’t need.
Using quotation marks is a great way to ensure better search results. Most search engines recognize that as a request for an exact phrase search. So, if you’re searching for a company and know the exact name, it may be in your best interest to search for it in quotes.
All of these strategies are unbelievably simple and extremely useful. Taking these into account when you’re searching online can drastically improve your search results.
For even more tips on performing online searches, take a look at this article.